
<div id="project__video_iframe">
  <iframe width="100%" height="100%" src="https://www.youtube.com/embed/SbibKBB_Tm4?si=kE-4wfFUih5e0_G4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>

## Challenge

Ford needed their Shopify Plus stores to deliver a smoother purchase experience for a global audience — while giving their marketing team better order data to make informed decisions. The default checkout and platform limitations were creating friction for customers and gaps in the data Ford needed to grow.

![ford 01.](/images/project/ford_responsive.png)
![ford 01.](/images/project/ford_customizer.png)

## Solution

I focused on improvements that directly impact revenue and customer experience:

**Reduced checkout friction** — Custom design elements, post-purchase functionality, and advanced shipping calculations tailored to Ford's requirements, making the purchase path smoother for customers.

**Enabled data-driven marketing decisions** — Order data integration that gives Ford's team the insights they need to act quickly on marketing and sales opportunities.

**Simplified multi-store operations** — Custom sections and blocks for a unique shopping experience, plus a migration tool that transferred store data — including media files — in minutes instead of hours.

**Streamlined app selection** — Recommended pre-built apps from the Shopify ecosystem that addressed Ford's specific needs, saving development time and resources.

![ford 02.](/images/project/ford_hero_image.jpg)

## Impact

- **Reduced checkout friction** — Customers experience a tailored, smoother purchase path aligned with Ford's brand standards
- **Enabled data-driven marketing decisions** — Marketing team gains access to detailed order data for faster, informed decisions
- **Simplified multi-store operations** — Custom tooling reduced migration time and improved consistency across stores
- **Improved customer experience** — Custom sections and blocks create an engaging, brand-aligned shopping journey


Reduced checkout friction and enabled data-driven marketing decisions for Ford's Shopify Plus stores — improving the customer purchase path and simplifying multi-store operations.

Client

Country

Services

website

Ford Motor Company


## Discover Zoco Home's Design Philosophy

<div id="project__video_iframe">
  <iframe width="100%" height="100%" src="https://www.youtube.com/embed/lZTp6vNk2gM?si=YZ9Iy6WY80Gy8J28" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>

## Challenge

Zoco Home's Shopify store was running on an outdated Expanse theme (v4.1.0) with critical issues blocking revenue: a 45-second header load time driving customers away, broken payment options, missing product discovery features, and broken Klaviyo lifecycle marketing — all requiring an upgrade to Expanse v5.2.0 with a completely restructured theme architecture.

## Solution

Completed over a single weekend, every fix was prioritized by its impact on the customer experience:

**Eliminated the 45-second load bottleneck** — Rebuilt the header from scratch, removing code bottlenecks that were killing conversion before customers could even browse.

**Restored payment options** — Fixed the Buy with PayPal button so customers had full payment choice at checkout.

**Simplified navigation** — Resolved mega menu CSS conflicts for a smooth browsing experience.

**Fixed lifecycle marketing infrastructure** — Debugged Klaviyo integration so pop-ups appeared correctly and event tracking was accurate across all pages.

**Rebuilt essential sections** — Recently viewed products and other key discovery features restored after the theme upgrade.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_menu_icons.png)
![Zoco Home Header Menu Icons Issue](/images/project/zocohome_recently_viewed.png)
![Zoco Home Header Menu Icons Issue](/images/project/zocohome_paypal.png)
![Zoco Home Header Menu Icons Issue](/images/project/zocohome_mega_menu.png)
![Zoco Home Header Menu Icons Issue](/images/project/zocohome_klavio.png)

## Impact

- **Improved store performance** — Header load time went from 45 seconds to instant, removing a major conversion blocker
- **Restored payment options** — PayPal button visible and functional, giving customers more ways to complete purchases
- **Enabled lifecycle marketing** — Klaviyo pop-ups and event tracking working correctly across the store
- **Simplified the customer journey** — Mega menu, recently viewed, and core sections functioning seamlessly on the new theme

![Zoco Home feadback](/images/project/zocohome_feadback.png)


Eliminated a 45-second load bottleneck, restored payment options, and fixed lifecycle marketing tracking — improving store performance and the customer purchase path for Zoco Home.

websites

Zoco Home


## Challenge

Freshwater, a Shopify agency, needed a single theme that could power their entire client portfolio — without sacrificing design flexibility, store performance, or the ability to fix issues quickly across all stores. Managing separate themes per client was slowing down launches and making maintenance unpredictable.

![freswater them from scratch](/images/project/freshwater_01.png)

## Solution

**Built infrastructure for rapid iteration** — A universal Shopify theme with over 100 reusable sections, enabling clients to mix and match for unique designs while maintaining consistency.

**Improved store performance** — Optimized images, fonts, third-party scripts, lazy loading, and CSS/JS — with ongoing performance monitoring across mobile and desktop.

**Centralized debugging** — A single theme for all clients meant bug fixes applied universally, saving time and ensuring consistent experience across every store.

![freswater them from scratch](/images/project/freshwater_00.png)

## Impact

- **Faster client launches** — Reusable sections and a proven theme foundation reduced time-to-market for new stores
- **Improved store performance** — Consistent speed optimization across the entire client portfolio
- **Reduced maintenance overhead** — Centralized debugging saved agency time and resources
- **Greater design flexibility** — 100+ sections gave clients customization without sacrificing consistency

### Feedback from the CTO of Freshwater Company:
![Botanic Tonics checkout](/images/project/freshwater_feadback.jpeg)


Enabled faster client launches and improved store performance across Freshwater's entire portfolio — scalable infrastructure that reduced maintenance overhead and kept every store running fast.

Freshwater Agency Theme Platform


<div id="project__video_iframe">
  <iframe width="100%" height="100%" src="https://www.youtube.com/embed/T62ANM7uUh4?si=pfz1JC0yGfVLDf2e" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>

## Challenge

Olivanna's Shopify store wasn't converting mobile visitors — a critical audience for a teen skincare brand. Cumbersome mobile navigation, inconsistent branding, weak product pages, and missing discovery features were limiting sales and weakening the brand connection with their target audience.

![Olivanna 01.](/images/project/olivana_responsive_2.png)
![Olivanna 01.](/images/project/olivanna_store.png)

## Solution

Every improvement was prioritized by its impact on the customer journey:

**Improved mobile conversion path** — A comprehensive responsive design overhaul optimized layout, menus, and CTAs for a smooth mobile shopping experience.

**Strengthened brand consistency** — Unified typography aligned with Olivanna's brand personality, creating a cohesive visual identity across the store.

**Simplified product discovery** — A dynamic "Trending Now" section surfaced popular products based on sales data, encouraging discovery and impulse purchases.

**Enhanced product pages** — High-quality visuals, compelling descriptions addressing skincare concerns, clear CTAs, and streamlined checkout on every device.

![Olivanna 02.](/images/project/olivanna_wide.jpg)

## Impact

- **Improved conversion path** — Product pages and mobile experience translated browsing into purchases more effectively
- **Enhanced customer satisfaction** — A more engaging, informative shopping experience built brand loyalty
- **Improved mobile experience** — Mobile users could browse and purchase without friction
- **Stronger brand identity** — Consistent design reinforced Olivanna's connection with their young audience


Improved the mobile conversion path and simplified product discovery for Olivanna — a teen skincare brand — leading to higher conversion rates and stronger brand consistency.

Olivanna British Biotech Skincare


<div id="project__video_iframe">
  <iframe width="100%" height="100%" src="https://www.youtube.com/embed/1xXpOmLwavE?si=U2-cM65HqA8ESzKn" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>

## Challenge

With Shopify's checkout.liquid deprecation approaching, Botanic Tonics needed a compliant checkout that could control customer access by age and location — while giving the merchant the ability to adjust restrictions themselves through the checkout editor, without calling a developer every time.

![Botanic Tonics checkout](/images/project/botanic_00_1.png)

## Solution

Within a one-week deadline, I delivered a tailored checkout experience using Shopify Plus checkout extensibility:

**Reduced checkout compliance friction** — A tailored checkout experience that meets Botanic Tonics' unique business requirements for age and location restrictions.

**Enabled merchant self-service** — Extended the checkout editor with essential input types so the merchant can add new restrictions (zip codes, states) without coding expertise.

**Early adopter problem-solving** — As one of the first implementations, I resolved unique issues with no existing solutions — ensuring a smooth, tested deployment.

<div className="flex flex-row justify-center items-center gap-8">
    <div>
        <img src="/images/project/botanic_02.png" alt="Botanic Tonics checkout" />
    </div>
    <div>
        <img src="/images/project/botanic_04.png" alt="Botanic Tonics checkout" />
    </div>
     <div>
        <img src="/images/project/botanic_03.png" alt="Botanic Tonics checkout" />
    </div>
</div>

![Botanic Tonics checkout](/images/project/botanic_05.png)

## Impact

- **Reduced checkout compliance friction** — Customers encounter a checkout tailored to regulatory requirements, reducing cart abandonment risk
- **Enabled faster iteration** — Merchant can adjust restrictions independently, without developer bottlenecks
- **Future-proofed the store** — Migrated from deprecated checkout.liquid to Shopify's extensibility platform
- **Delivered under deadline** — Full implementation completed within one week

**Feedback from the CEO of Freshwater Company**:

![Botanic Tonics checkout](/images/project/freshwater_feadback.jpeg)

<div style="height: 0.5px; background: white; opacity: 0.1; margin: 2rem 0;"></div>

Discover the power of Shopify Plus Checkout Extensibility with my comprehensive guide on upgrading and building custom checkout apps like Botanic Tonics.

[Upgrade to Checkout Extensibility and build your custom app today!](/blog/upgrade-to-checkout-extensibility)


Reduced checkout compliance friction and enabled merchant self-service for Botanic Tonics — allowing faster iteration on purchase restrictions without developer dependency.

Business impact

Ford Motor Company

Zoco Home

Freshwater Agency Theme Platform

Olivanna British Biotech Skincare

Botanic Tonics Feel Free